Masafi: The Choice of Tennis Champions
Masafi - the leading producer of premium natural drinking water in the UAE and the Gulf region –is proud to be the official water sponsor of the Dubai Duty Free Tennis Championships in 2017. This will be the third consecutive year that world’s top tennis players will be refreshed with the UAE’s only leading natural water brand at Dubai’s iconic sports event.
The extension of the partnership agreement is part of the Masafi’s ongoing commitment to engage with the regional and international sporting community.
Masafi will be producing a limited edition label for the entire period of the championships for its 500ml bottle and more than 60,000 Litres of water will be provided to the participants during the tournament.
Spectators can also win special prizes through entertaining activities at the brand’s booth in Sponsor Village.
Masafi’s product portfolio, which includes Premium Natural Drinking water, Tissues, Wet Wipes, Juices, Sparkling Juices and Flavoured Water, is produced with the company’s promise at heart tonurture consumers’ everyday lives through nature. “Our role is to deliver nature’s abundance in all its pristine and unspoilt generosity. To provide the means by which a family can feel truly nurtured by the honest goodness of nature”- says Reginald Randall, CEO of Masafi.
All Masafi products continue to be manufactured to the very highest standards, using quality materials and ingredients. It is committed to providing safe and premium quality products and services to its consumers and complies with all relevant legislation and approved codes of practice.
The company also has been a pioneer in its sector, employing new technologies that have revolutionised the manufacturing and disposing processes for bottled water. It was also the first company in the food and beverage sector across the Middle East to introduce the eco-friendly 500ml bottled water manufactured with a reduction of 23 per cent in the amount of plastic in the bottle. Masafi’s four-gallon water bottles are recycled ensuring customers hygienic single-use BPA free bottles filled with 100% natural water each time.
Masafi plans to continue its partnerships with premium events and brands in the region to reinforce its vision and mission of combining refreshing tasting bottled water that is packed full of natural and replenishing minerals.