Dubai Festivals and Retail Establishment


The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing, Government of Dubai, was established in 1996 with the objective of positioning Dubai as a world-class tourism destination offering unique and enriching shopping experiences. DFRE is responsible for developing the festivals and retail sectors based on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai to position Dubai as a year-round family tourism, leisure, shopping and events destination.

Through building strategic alliances and partnerships with major public and private sector entities, DFRE focuses on elevating the standards of the festivals, events and retail sectors in Dubai, which is pivotal to supporting the overall family tourism industry in the vibrant emirate. 

DFRE is a pioneer organizer of world class festivals and events, and annually organizes the internationally renowned Dubai Shopping Festival, the Dubai Summer Surprises, which is a festival aimed at promoting Dubai as a Family holiday destination during the summer, Ramadan in Dubai, a campaign that includes unique cultural events during this important month in the Islamic calendar, showcases Emirati hospitality and traditions, and the Islamic values of giving and sharing, Eid in Dubai, which aims to promote Dubai as a destination for celebrations covering the Eid al Fitr and Eid Al Adha, Dubai Motor Festival, which promotes Dubai as the motoring capital of the region and Modhesh World, an in-door edutainment and entertainment park for the entire family that becomes operational every year during the summer months.